Become a selective Mivena Distributor

Mivena is a European specialty fertilizer producer working with a selective international distributor network.
We focus on long-term partnerships built on technical expertise, clear market positioning and mutual trust.

We are continuously interested in connecting with professional distributors who share our vision and ambition.

About Mivena

Mivena is a family-owned European producer of specialty fertilizers for professional markets based in The Netherlands.
Our product portfolio includes Controlled Release Fertilizers (CRF), Slow Release Fertilizers (SRF), Water-Soluble Fertilizers (WSF) and biostimulants.

We serve turf, horticulture and nursery markets worldwide through a carefully selected distributor network, supported by strong technical expertise and product development.

Our Approach to Distribution

Mivena works closely with its distributors and believes in focused, long-term partnerships rather than broad or volume-driven dealer structures.

We operate with a selective number of distributors per country and per market segment, allowing our partners to develop their market with clarity and confidence. By clearly defining territories and segments, we aim to minimize internal competition and create a stable basis for sustainable growth.

Beyond product supply, Mivena actively supports its distributors through:

This cooperative approach enables our distributors to focus on value creation and technical advisory selling, while allowing Mivena to build strong, reliable partnerships in each market.

Who We Are Looking For

A partnership with Mivena may be a good fit if your company:

Is active in professional turf, horticulture or nursery markets
Has regional or national market coverage with a clear commercial focus
Operates with its own sales team and technical advisors
Works with employed sales staff rather than commission-based agents
Has experience with fertilizer sales or is willing to invest in technical development
Is able to communicate professionally in English
Takes a long-term view on market development and brand building
Is willing to invest in trials, positioning and technical support

We believe that strong market development starts with dedicated people, technical knowledge and clear communication. For that reason, we value distributors who invest in their own teams, work closely with their customers and see partnership as a long-term commitment rather than a transactional relationship.

What We Offer Our Distributors

As a selective Mivena distributor, you gain more than access to high-quality products.
You partner with a team focused on long-term market development and technical excellence.

Access to proven and innovative fertilizer technologies
Technical product training and ongoing agronomic support
Marketing materials and communication tools to support market positioning
Agronomic input for trials, demonstrations and product introduction
Open and direct communication with our commercial and technical specialists

Our objective is to build strong partnerships that enable structured, sustainable growth in each market.

Distributor Application

If you believe there is a potential fit between your company and Mivena, we invite you to submit a distributor application below.

All applications are reviewed carefully.
If we see a potential match, we will contact you to explore opportunities further.

Due to our selective distribution strategy, we may not be able to respond to every request individually.